Semifreddo Rebrands as Waldorf Creamery, Opens New Food Trailer Location at Picnic on Wealthy in Grand Rapids
Semifreddo rebrands as Waldorf Creamery and opens new food trailer location at Picnic on Wealthy in downtown Grand Rapids, launching May 1, 2026.
A Grand Rapids-based dessert company is expanding with a new creamery and food trailer location at Picnic on Wealthy.
Waldorf Creamery, formerly known as Semifreddo, is launching its new food trailer at 738 Wealthy St. as part of the Picnic on Wealthy food truck garden on May 1, 2026.
The rebrand signals the growing popularity of specialty frozen desserts and unique culinary experiences in Grand Rapids, as consumers continue to seek out locally-sourced products and unique dining destinations.
About Waldorf Creamery
Waldorf Creamery was founded by husband-and-wife team Jordan and Emily Shirk. The company is known for its partially frozen Italian-style desserts that offer a unique texture and flavor profile.
We're excited to bring our unique frozen desserts and sandwiches to the Picnic on Wealthy food truck garden and introduce Waldorf Creamery to the Grand Rapids community.
— Jordan Shirk, Co-founder, Waldorf Creamery
Menu and Experience
The food trailer will feature a variety of menu items including:
- Baguette sandwiches
- Frozen desserts
- Sicilian soda
- Sparkling cream floats
The Picnic on Wealthy food truck garden will also feature two other local food trucks, fire pits, seating, and hammocks. The location will be open to the public starting May 1, 2026.
About Picnic on Wealthy
Picnic on Wealthy is a new food truck garden located at 738 Wealthy St. in downtown Grand Rapids. The venue is designed to create a casual outdoor dining experience with multiple food vendors and amenities for guests.
The expansion of Waldorf Creamery from Semifreddo represents the growing consumer demand for unique, locally-sourced food and dessert options in the Grand Rapids area. The city continues to develop its reputation as a hub for specialty culinary experiences, with consumers actively seeking out locally-owned businesses that offer distinctive products and dining environments.
For more information about Waldorf Creamery and Picnic on Wealthy, visit semifreddo.com and follow Picnic on Wealthy on Instagram.
Sources
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