Historic Move Marks First Relocation in Six Decades

GRAND RAPIDS — Outfront Media, a leading out-of-home advertising company, announced plans to relocate its Grand Rapids office to the Factory Yards development, marking the company's first move in the Michigan city in roughly 60 years.

The company will break ground this month on a new 22,200-square-foot build-to-suit office at 565 Godfrey Avenue, where it will become the first tenant in the Factory Yards redevelopment project near downtown Grand Rapids. The project will consolidate the company's front office and operational teams into a single location closer to the city's downtown business district and growing development corridor.

Outfront has maintained a presence in Grand Rapids since 1885 through predecessor companies and has operated from its current location south of downtown since the 1960s.

"Our company and its predecessors have been intertwined with Grand Rapids, its community and businesses, for more than a century," said Brad Eldridge, Vice President for Grand Rapids at Outfront Media. "When we realized our current space could no longer support our growing team in one place, we knew our next location needed to be downtown."

Factory Yards: A Major Revitalization Project

The new office is being developed with Heritage Development Partners and will be located within Factory Yards, a 15-acre mixed-use redevelopment that will include residential units, retail space, restaurants, and community gathering areas.

The $147 million Factory Yards project is repurposing a vacant industrial site on Grand Rapids' southwest side and was the first in the city to receive transformational brownfield incentives. The development aims to transform the area into a vibrant mixed-use destination while preserving the industrial heritage of the site.

The project received significant support from state and federal initiatives, including brownfield cleanup funding that made the redevelopment possible. The mixed-use approach brings together residential housing, commercial spaces, and public amenities to create a walkable neighborhood that connects to the broader downtown area.

Consolidating Operations

The relocation represents a strategic shift for Outfront Media, which has expanded its operations over the years. By consolidating its front office and operational teams into a single location, the company is better positioned to serve its growing client base while being closer to the city's downtown business district.

The move also aligns with broader development trends in Grand Rapids, where the downtown corridor and surrounding neighborhoods continue to attract businesses and investment. The Factory Yards location places Outfront Media near other commercial developments and establishes the company as an early participant in the area's transformation.

The project is expected to bring additional development opportunities to the southwest side of Grand Rapids and contribute to the city's ongoing revitalization efforts. Other commercial and residential projects are already underway in the area, with more planned for future phases of the development.

About Outfront Media

Outfront Media operates as a leading provider of out-of-home advertising solutions, including billboards, digital displays, and transit advertising. The company leverages innovative technology, creative excellence, and audience data to create impactful connections between brands and consumers.

With a media network that reaches 7 out of 10 Americans weekly, Outfront offers a diverse portfolio of advertising solutions across various formats, including digital billboards and transit advertising. The company's Grand Rapids operations have served the local community for over 140 years, making it one of the longest-standing advertising companies in the region.